Beazer Homes Print & Win: “At Beazer, saving energy and being eco-friendly play central roles in our SMARTDESIGN® homebuilding process”
What an illustrious goal – building eco-friendly homes. Beazer Homes is currently running a promotion to win a Toyota Prius and various other eco-friendly prizes. You’d think this was a good thing.
But wait, if you follow the link above, you’ll enter the contest, and then be instructed to
All to see if you are a winner.
It is essential that your promotions are consistent with your messaging. Yeah, yeah, I get that the whole point is to get bodies into the sales offices. But don’t then promote yourself and your contest as eco-friendly. A “Let’s kickstart this economy” pitch would have made more sense.